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Axie Infinity is a non-fungible token-based online video game developed by Vietnamese studio Sky Mavis, known for its in-game economy which uses Ethereum-based cryptocurrencies. Players of Axie Infinity collect and mint NFTs which represent axolotl-inspired digital pets known as Axies.
Mosaic is a finance tool for making better business moves — automating data aggregation, analysis, and financial forecasting. In late 2021, we partnered to help them take charge of the Strategic Finance category with a new brand, voice, and web experience. To connect with their audience of finance leaders they needed to look and feel like a polished, confident, no-nonsense brand.
Easily recognised by its expert tone of voice and chess-styled visuals, Mosaic takes after its ideal user: the less meetings, more doing kinda folk. Tasked with bringing this new brand to life online, we built an experience to catch the eye of startups everywhere.
